As SEO continues to evolve, we look at four of the most notable SEO trends that will be relevant this year and the foreseeable future.
As we move further into the 21st century, the way that people search for information continues to change. Google has rolled out two huge algorithm updates in 2021, and as user behaviour evolves, SEO strategies must change with it. If you’re not keeping up with the latest SEO trends, you’re going to find yourself left behind in 2022 and beyond.
In this article, we will look at four of the most important Adelaide SEO trends that will become relevant in the coming years. Implementing some of these techniques is an excellent place to start if you’re struggling with your SEO campaign!
Page Experience as a Ranking Factor
In 2021, Google released the Page Experience Algorithm, which ranks web pages based on their user-friendly content. This means that if your website is challenging to navigate, or if the pages take too long to load, you’re going to start ranking lower in search results.
To ensure that your website is up to par with Google’s Page Experience Algorithm, make sure that all of your pages are easy to navigate and that they load quickly. You can also use Google’s PageSpeed Insights tool to test the loading speed of your pages.
User Intent as a Ranking Factor
Google has always been focused on providing the best user experience possible, and in 2021 they released the User Intent Algorithm, which ranks web pages based on how well they satisfy the user’s needs. This means that if your website provides the information that the user is looking for, you will start ranking higher in search results.
To make sure that your website is satisfying users’ needs, focus on creating content that is relevant and helpful. You can use Google’s Search Console to find out what people are searching for and create content that satisfies those needs.
Voice Search Will Become Even More Relevant
With the increasing popularity of voice search, it’s no surprise that Google is focusing on ranking web pages based on their relevance to this type of search. In 2021, they released the Voice Search Algorithm, which ranks web pages based on their significance to voice search results.
To make sure that your website is ranking well for voice search, focus on creating content relevant to this type of search. You can use Google’s Voice Search Queries tool to find out what people are searching for using voice search and create content that satisfies those needs.
Mobile Friendliness Will Continue to Dominate
Finally, it’s important to note that mobile-friendliness will continue to be a significant factor in SEO rankings. In 2021, Google released the Mobile-First Index, ranking websites based on their mobile versions instead of their desktop versions.
To ensure that your website is ranked well for mobile devices, make sure that it is responsive and easy to navigate on smaller screens. You can use Google’s Mobile-Friendly Test tool to check the mobile-friendliness of your website.
These are just a few SEO trends that will become relevant in 2022 and beyond. If you want to stay ahead of the competition, ensure that you’re keeping up with these trends! Adelaide SEO Services can help you stay on top of the latest SEO trends and techniques. Contact us today for more information!
